Services

MarTech Architecture

 

Full-stack design and optimization

 

Systems and data integration strategy

 

Tool and vendor selection + RFP support

 

A strong marketing strategy needs a strong foundation. Veil Consulting helps businesses design and optimize their marketing technology stack so every tool works in concert—not chaos. Whether you're building from scratch or untangling legacy systems, we bring clarity to your architecture, ensuring your data flows cleanly, your platforms integrate intelligently, and your team operates on a stable, scalable backbone.

Automation & Workflow Design

 

Customer journey mapping

 

Campaign automation setup

 

Lifecycle and CRM workflow development

 

Manual processes slow growth and introduce error. We help businesses design intelligent marketing workflows that scale with their audience—automating everything from lead nurturing and campaign triggers to customer lifecycle touchpoints. The result: more consistency, less overhead, and a customer experience that feels personalized without being manually driven.

Analytics & Attribution

 

Marketing attribution modeling

 

Reporting frameworks and KPI design

 

Data validation and performance audits

 

Data without context is noise. We help businesses move beyond vanity metrics to build attribution models and reporting frameworks that reflect real performance. From channel analysis to custom KPIs, we ensure your team knows what’s working, what’s wasting money, and where to invest next—so your marketing decisions are grounded in insight, not guesswork.